Tuesday, 12 December 2017

Music Videos-Lady Gaga

Lady Gaga-A Million Reasons Why

Similar to film you will analyse music videos through the four micro elements

Mise-en scene
Camera work Cinematography
Editing
Sound



Ex-Mainstream Pop Artist
Mother of "Monsters" (Lady Gaga fans)
Virgin, Mother and Whore (vertigo?)
Body Image "Born this way"
Issues of sexuality and identity are addressed in the video
Weird/Not Normal
Deviant Behaviour
Intertextuality, Pussy wagon from kill bill
Lady Gaga (like the lady lead in kill bill) is a counter stereotype
Strong woman

Lady Gaga is a pop artist who deviates in and out of the mainstream bracket. Lady Gaga as a character is a counter stereotype to what a woman should be. Although she is very sexualised in her videos she is portrayed as a strong woman with deviant behaviour. She also tackles issuesof sexuality and identity in her music. She refers to herself of the "Mother of Monsters" and to her fans as "Monsters".



WHAT GENERAL STEREOTYPES ARE ASSOCIATED WITH WOMEN?  LIST 3 THINGS.

  1. Domestic Chores
  2. Dress in Feminine way for men
  3. Weaker

WHAT STEREOTYPES ARE ASSOCIATED WITH WOMEN IN THE MUSIC INDUSTRY? ?  LIST 3 THINGS.

  1. Sexy
  2. With a man
  3. Songs about men/breakups

In Advertising and Magazines

  1. They are shown as… 
  2. Young 
  3. Slim 
  4. Overwhelmingly white 
  5. Conforming to our image of ideal beauty (perfect skin, hair and alluring gaze).
Stereotypes in "Million Reasons"

Lady Gaga in this scene is having her make up done and this could link to sexualisation as she is being readied for a performance. It could also represent a mask








In this screenshot she is wearing pink which is colour associated with females and has connotations of love and femininity. However she is wearing a suit which is commonly a male clothing item. She is wearing large heels which also are female however wearing a cowboy hat. She is also sat in a positions which are commonly linked to men.


Task 5: Discuss how Lady Gaga uses the iconic representation of the cowboy as a countertype representation of femininity?

The cowboy is used as a countertype representation for femininity as she is wearing a pink cowboy  suit with heels. The colour pink is associated with love and femininity and the heels link to sexualisation as they are an accessory worn buy women to make themselves look more attractive. However the cowboy has connotations of masculinity. strength and aggression. The message she is attempting to portray is that women are as strong as men and they can be strong as well as attractive.

Task 6: In what way is the representation of an all female crew a countertype representation of the media industry?

Her crew is dominated by women which tackles the stereotype that women need men around for strength and protection. In other videos and films women are mainly there only for hair an make up however this shows they can do more.

Task 6b: In what way is the video depicting the musician as a musician on the road, representing the drudgery behind the glamour of performance? 

The video starts off with the star laying in a desert and being picked up by her crew and having to recompose herself. This could show that she is not enjoying the star lifestyle as it is stressful and she is all over the place. This wide close up of her being helped by her friend/crew member shows she needs support to get through everything. 

Task 7: Identify key aspects of the text which represent Gaga as “the vulnerable female”

Lady Gaga is "The Princess" according to Propps narrative theory as she is waiting for someone to help/save her. This wide close up of her being helped by her friend/crew member shows she needs support to get through everything. 

This close up shot is used to capture and convey her emotions of sadness and distress. This conforms to the stereotype of women being emotional.




Task 8: Identify key aspects of the text which represent Gaga within the narrow conventions of music videos “a young and conventionally attractive, star”

This close  up of her getting her make up done is showing her being readied for performance by looking "beautiful". 





This medium shot shows off her low collar and is slightly more revealing which again links to sexualisation.





Tuesday, 28 November 2017

Minecraft

Minecraft


Task 1 describe how audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste.

Task 2. Describe How media producers target, attract, reach, address and potentially construct audiences.

Task 3.  Describe How media industries target audiences

Task 4.  Describe How audiences interpret the media, including how they may interpret the same media in different ways.

Task 5: Describe How audiences interact with the media and can be actively involved in media production. 

In what way is the content suited to this wide age demographic?

The game appeals to a wide age demographic due to its openness and endless creativity. Its open world genre means that there are very little rules and a lot of freedom to do whatever you want. A young person may play the game for its fun and creativity as it is simple and has little rules. An older person may play for diversion or escapism. It also allows social interaction

UNDER 15

Easy to pick up, simple game
Educational but fun
Online aspect to play with friends

21+

Escapism

MEN

Gaming industry is mainly men
Knight and violence

Using minecraft in education helps people learn about coding as well as market the game largely throughout schools. Collaborating with lego is good as they are similar so it will intrigue the existing lego audience and get them to play minecraft 

MINECRAFT YOUTUBERS